Wednesday, February 27, 2008

If you like a lot of chocolate ...

... on your biscuit - and can sing it without thinking too much, you're probably round about the same age as me. We've been doing advertising jingles and brand names in my writing group this week, and looking at how they can get you straight back into a time and a place just with a few carefully placed words. A nice concrete detail. It was hard to think of them though at first, although for the rest of the session, people were suddenly coming up with phrases as they sprang up in the memory. Probably for most of the night too, as jingles have an annoying habit of keeping on bouncing round your brain, but luckily no one rang me up at four in the morning to tell me so!

So out of interest, here are apparently the two ten most recognisable advertising jingles - most of which would make great story titles!


1. Just for the taste of it - Diet Coke
2. Secret Lemonade Drinker - R Whites
3. Crumbliest Flakiest Chocolate - Cadbury's Flake
4. A Mars a day helps you work, rest and play
5. Magic Moments - Quality Street
6. A finger of fudge - Cadbury's
7. Mr Soft - Trebor Softmints
8. Um Bongo, they drink it in the Congo- Um Bongo
9. If you like a lot of chocolate on your biscuit - Club Biscuits
10. I'll be your dog - Kia-Ora

Source: Phones 4U

9 comments:

Alex said...

Looks suspiciously like a list made up by people who were under 10 in the 1970s - I can sing all those (even the politically incorrect ones).

Kathryn said...

Me too although I remember different one for Trebor. It was 'Trebor mints are a minty bit stronger' and our version was advice on where to put it to make it last a bit longer.

KAREN said...

...not forgetting The Milky Bar Kid is strong and tough...

Sarah Salway said...

We used to laugh a lot about the Club biscuit one because being 'in the club' meant you were pregnant.
No 'For Mash Get Smash' though...

Alex said...

Denim aftershave...For men who don't have to try too hard.

I never understood it as a little lad. Not entirely sure I understand it now. I do remember that it smelt ghastly.

Scott Pack said...

But apparently they don't actually drink it in the Congo at all. They've never even heard of it there.

Remarkable.

Sarah Salway said...

Indeed, remarkable.

Alex said...

Did you know that they changed the lyrics recently?

Now it goes:

"Um Bongo, Um Bongo,
They drink it in the Democratic Republic of Congo"

Now that IS remarkable.

Sarah Salway said...

Catchy too...