Here's one way to deal with it....
The author, Mary Patrick Kavanaugh's website is here - at the wonderfully named My Dream is Dead But I'm Not site.
My guess is that she's an ace marketeer. And my second guess is that she's now got a book deal. She's certainly creative, but does it make me want to read her book ...? Sadly not. But that's personal. I have a thing about reading about death, and there's enough of it around my life right now. What it does make me want is to read more about her though.
And my third guess is that I will. Soon.